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خلاصہ
Well groomed and customer oriented individual working in a multi ethnic work environment. Over 14 years of experience in Sales and marketing with thorough knowledge of North & Cenrtal Zone. Hands on experience in sales in three vast categories of Institution, HoReCa (HOtel REstaurent CAtering)and Trade. Market Driven, aggressive, enthusiastic, hardworking and relationship oriented with eagerness to grow, learn and develop.
Key Areas of Specialization include but not limited to Sales & Distribution Management, Channel Management, Category Management (CCSD), Trade Marketing, Sales Promotion, NCE, Coaching & Development.
تجربہ
Regional Head - North
- Regional Project Management
- Managing Teams across region
- Target Management
- Setting, monitoring and controlling KPI\'s (Daily, Weekly and Monthly)
- Coordination and Communication
Business Manager - North
. Trade Marketing Initiatives Plan, Execution and Monitoring (North & Centre). Contract Management with Business Partners. Business Partner ROI modeling and Evaluation. Customer Engagement and Retention. Recruitment & Training of Sales Team across Zone. Commercial Plans Execution resulted in 61% Increase in Sales Revenue for 2019 and 2021· Numeric Enhancement by 23%. Strategy/Plan Roll Out. Operational Support : procurement, administrative. Trainings: Product training, soft skills. Cross Functional Liaison and reviews. Corporate Sales & Communication Campaigns
Regional Sales Manager
Client Relationship Management
Capability Developement
In-Store Execution (Branding+Interception)
Leading Sales Promotion Function
Target setting and Achievement with phenomenal growth
P&L
S&D
Trade Marketing
Working with Digital Marketing Team
Senior Area Sales Manager
• Provide Input to Strategic planning (ICP)
• Execute Activity Calendar
• Channel Wise Plan for OOH and KA Channel
• Trade Asset Management (Chillers)
• TTS Management
• Target Setting & ensuring RIG
• KPI setting and monitoring
• Numeric Enhancement by 20%
• Shopper Insight into action (NAATA)
• RTM Management
• Distributor ROIC through primary and secondary sales management, route optimization and numeric enhancement (Efficient Van Coverage, Van Load Efficiency)
• Distributor Appraisal (GWP, Fleet )
• Sales Automation Champion
• Managing Performance by KPI (Pioneer in implementation of NCE Model)
Section Head - North
Business Development
Cross- Functional Liaison and Communication
Merchandising
Sales Execution
Enhancing Coverage and distribution
Productivity Enhancement
Sales Development
Team Coaching and Training
Central Trainer - Sales College
Senior Territory Manager
Supporting Marketing department in all BTL activities
In Store branding and promotion
Ensuring Target Achievement
Monitoring and execute product supplies through sales team and maintaining close coordination with the
distributor
Controlling financial aspects and claims
TOT Deployment & Merchandising
Maintain & update merchandising database related to Key Accounts of the region
Market Intelligence Report (MIR)
Sye d Waq ar Hussain 1
Metro Cash & Carry September 2007 — November 2010
Masters in Business Administration September 2005 — September 2007
BS in information Technology September 2001 — September 2005
Additional responsibility includes complete operational support for International Chain of Accounts (ICA –
Metro Cash & Carry) for
Stock supplies
Invoicing
Ordering
Coordination with Logistics for deliveries and plant for production status
Customer Manager
Focus on developing strategies that help work closely with customer to get focus approach on range selling
to increase overall profitability
Redefining Core article list to be used as power sku to drive the market and non- core articles for profit taking
Budgeting and forecasting (Monthly and quarterly)
Customer profiling and portfolio management
Defined customer segment communication strategy (HoReCa, SCO & Trade)
Worked closely with Internal creative agency for Metro Post
Worked on “OWN BRAND” market feasibility and successful launch for HoReCa
Sales turnover of PKR 30 Million
Managed a team of 3 sales support staff and 3 CSR
Worked closely with Operations and Delivery team for smooth execution
